I. Information We Collect
A. INFORMATION WE COLLECT DIRECTLY FROM YOU
We may collect information directly from you when you use our Services — for example, when you register to become a member, when you request to prequalify for a third-party service, or when you fill forms or other fields on our Site. In such cases, we may ask you to provide us with one or more of the following pieces of information:
Date of birth.
Social Security number.
Your registration information, such as a username and password.Information about your job or business.
Age, gender, or other similar demographic information when such information is relevant to a particular product or service you have requested.
When you communicate with us, either by email, phone, or other means of communication, we may also collect the content of these communications, including but not limited to recordings of phone calls where permitted by law.
Please note: We do not store your third-party account ID or passwords. Instead, we securely pass this information to our third-party partners when you request Services that require us to confirm your identity, when you request to prequalify for their products, and/or to provide you with access to your financial information on our Site.
B. INFORMATION AUTOMATICALLY COLLECTED
1. Information Collected
When you visit the Site, use the Services, or open an email from Keel, we may automatically receive and record certain information from your computer, web browser and/or mobile device, including without limitation:
IP address or other device address or ID.
Web browser and/or device type.
Geolocation data, including if you use the Site on a mobile device.
Hardware and software settings and configurations.
Web pages or sites that you visit just before or just after visiting the Site.
Pages you view on the Site.
Your actions on the Site, including the electronic path you take to our Site, through our Site and when exiting our Site, as well as your usage and activity on our Site, such as the links and objects you view, click or otherwise interact with (also known as “Clickstream Data”).Dates and times that you visit, access, or use the Services.
2. Cookie Information
When you use the Services, we may send one or more Cookies (which are small text files containing a string of alphanumeric characters) to your computer or mobile device. We may use both Session Cookies and Persistent Cookies. A Session Cookie disappears after you close your browser. A Persistent Cookie remains after you close your browser and may be used by your browser on subsequent visits to the Services. Persistent Cookies can be removed. Please review your web browser “Help” file to learn the proper way to modify your Cookie settings. If you delete, or choose not to accept, Cookies from the Services, you may not be able to utilize the features of the Services to their fullest potential.
3. Third-Party Web Beacons and Third-Party Buttons
We may implement third-party advertising or other content on the Site that may use clear GIFs or other forms of web beacons, which allow the third-party content provider to read and write Cookies to your web browser in connection with your viewing of the third-party content on the Site. Additionally, we may implement third-party buttons (such as Facebook “like” or “share” buttons) that may allow a third party to collect information about you through their browser Cookies, even when you do not interact with the button.
We also engage third-party partners and vendors like Google Analytics, Hotjar and others, who provide analytics and advertising services, to assist us in providing you the Site and our Services. We allow these third parties, including nonaffiliated business partners, advertising networks, analytics providers, and other advertising service providers, to automatically collect Clickstream Data and other information about your online activities on the Site and across your browsers and devices using cookies, web beacons, mobile advertising identifiers and other technologies. For example, we may use third-party analytics tools to help us understand and record the electronic path you take to our Site, through our Site and when exiting our Site, as well as your usage and activity on our Site, such as the links and objects you view, click or otherwise interact with. We use this data for our own analytics and advertising purposes, as well as to facilitate partner relationships and your interactions with other third parties. In addition, certain of our third-party partners may use this information to display online advertisements tailored to your interests and preferences across your browsers and devices, to conduct ad campaign measurement and website analytics, to detect, prevent and report fraud, or to carry out their own business and commercial purposes.
Where information collected through web beacons, buttons, and similar technologies is collected directly by third parties, their collection and use of information is subject to that third party’s own privacy policies. Some of these third parties are members of the Network Advertising Initiative or the Digital Advertising Alliance and participate in the industry’s opt out, available at http://optout.aboutads.info/#!/ or at http://optout.networkadvertising.org/#!/. Additionally, you may opt out of the use of Google Analytics Cookies here: https://tools.google.com/dlpage/gaoptout.
Due to differences between using websites and apps on mobile devices, you may need to take additional steps to opt out on both platforms. Many mobile devices allow you to opt out of interest-based advertising for mobile apps using the settings within the mobile app or your mobile device. For more information, please check your mobile settings. You also may uninstall our app using the standard uninstall process available on your mobile device or app marketplace. Please note that your opt-out choice will apply only to the browser and device you are using when you opt out.
C. INFORMATION FROM OTHER SOURCES
II. How We Use Your Information
Your information is an integral part of our operations, and we use it in a variety of ways in providing the Services and operating our business. We use the information you provide, for example:
A. To provide you the Services you request and enable non-affiliated third parties to provide additional services to you.
B. To operate, maintain and improve the Services and create new features and functionality.
C. To understand and analyze usage trends and preferences of our users across different devices.
D. For fraud detection and information security.
E. We may use your e-mail address or other personal information (a) to contact you for administrative purposes such as customer service, (b) to address intellectual property, right of privacy or defamation issues related to content you have posted on the Services, and/or (c) to send you promotional materials, offers, and/or messages related to the Services and the activities of third parties we work with. Generally, you can opt out of receiving promotional communications, through links provided in the messages, by updating your account preferences through the Services, or by contacting us directly at firstname.lastname@example.org.
F. We may use Cookie Information and Automatically Collected Information to: (a) personalize our services, such as remembering your information so that you will not have to re-enter it during your visit or the next time you visit the Services; (b) pre-fill forms; (c) provide customized advertisements, content, and information across your devices; (d) monitor and analyze the effectiveness of Services and third-party marketing activities; (e) monitor aggregate site usage metrics such as total number of visitors and pages viewed; and (f) track your entries, submissions, and status in any promotions or other activities.
III. How We Share Your Information
A. We may disclose your information in connection with providing the Services and the operation of our business. For example, we may share personal information, such as name, email, address, Social Security number and other identifying information, with nonaffiliated third-party service providers to verify your identity in connection with your use of certain aspects of the Services. For example, we may ask for your Social Security number, or a portion of it, to verify your identity in connection with services that enable you to see your information.
B. We may share information collected directly from you with nonaffiliated third-party partners or third-party service providers in connection with your use of specific aspects of the Services. Some examples include but are not limited to:
1. When you request to prequalify for a third-party service or product on our Site.
2. When you request additional or personalized information regarding product offers from third-party service aggregators we partner with.
3. When you report a complaint about a product or a third-party partner featured on our Site; we may forward your complaint to that partner.
4. When you request answers or advice through our Services, Keel may provide certain of your information to third-party experts, advocates, and advisors.
C. We may share automatically collected information such as IP address and Clickstream Data as well as de-identified information with nonaffiliated third-party lending partners when you leave our Site (for example, from a rate table or review) to go to a third-party lender site to request information or apply for financial products.
D. We may share your personal information with our wholly owned Keel subsidiaries in order to provide you with recommendations on financial products and services that might be of interest to you.
E. We may share your information with third-party service providers to support our internal and business operations. In such cases, service providers may use the information only as necessary to provide the services to us and are contractually required to keep your information confidential and secure. For example:
1. For website, application development, hosting, data storage, maintenance, and other services for us.
2. For internal marketing, delivery of emails, including promotional, marketing and transactional materials, delivery of other promotional materials, including via postal mailers, SMS and text messaging, and online and social media promotions and advertising.
3. For fraud prevention and security purposes.
F. When you choose to share your own information on a publicly accessible area of the Site, such as a public profile page or any section where you can publicly submit questions to us or our third-party partners, that information will be available to anyone who is able to access that content, including other Site users. Additionally, questions you submit and answers provided by third parties may be posted on our Site and viewable by other users and the public.
G. We may share de-identified and/or aggregate analytics with third-party partners about how users interact with our Services, including usage patterns for certain programs, content, services, advertisements, promotions, and/or functionality available through the Service.
H. We may disclose your information if required to do so by law or in the good-faith belief that such action is necessary to comply with state and federal laws (such as copyright law), in response to a court order, judicial or other government subpoena or warrant, or to otherwise cooperate with law enforcement activity.
J. If you submit a request through our Services, a third-party service provider may directly contact you with quotes or information via telephone, auto-dialed prerecorded calls, SMS, fax, and/or email. You may also receive telemarketing calls as a result of submitting the request, even if you are on the National Do Not Call Registry or any other similar registry.
L. You may, of course, decline to share certain information with us, in which case we may not be able to provide to you some of the features and functionality of the Services.
M. You have the option to refuse any free consultations or offers for services provided after you submit a request to a third party through the Services.
N. We may take part in or be involved with a corporate business transaction, such as a merger, acquisition, joint venture, or financing or sale of company assets. We may disclose personal information to a third party during negotiations of, in connection with or as an asset in such a corporate business transaction. Personal information may also be disclosed in the event of insolvency, bankruptcy, or receivership.
IV. Updating Your Membership Information, Canceling Your Membership, and Deactivating Your Account
A. UPDATING YOUR INFORMATION
1. How to Update your Keel Information
Once you have registered for a Keel account, you may update or correct your profile information and preferences at any time by contacting email@example.com.
B. DEACTIVATING YOUR ACCOUNTWe do not delete information about you upon deactivation of your account. Although your deactivated status is reflected promptly in our user databases, we may retain the information you submit for a variety of purposes, including legal compliance, backups and archiving, prevention of fraud and abuse, and analytics. Upon deactivation, you will no longer receive emails from us and links to third-party accounts, and Services will automatically terminate.
1. How to Unsubscribe From Email Communications
If you do not wish to receive email offers or newsletters from us, you can opt out of receiving emails from us (except for emails related to the completion of your registration, correction of user data, change of password, and other similar communications essential to your transactions through the Services) by using the unsubscribe process at the bottom of any marketing email from us. Although your changes are reflected promptly in active user databases, we may retain all information you submit for a variety of purposes, including backups and archiving, prevention of fraud and abuse, and analytics.
2. How to Unsubscribe from SMS Communications
V. Our Commitment to Data Security
We use certain physical, managerial, and technical safeguards that are designed to protect the integrity and security of your information. We cannot, however, ensure or warrant the security of any information you transmit to us through the Services or store on the Site, and you do so at your own risk.
VI. Nevada Privacy Rights
VIII. International Visitors
The Service is hosted in the United States and is intended solely for visitors located within the United States. The information we provide and the third-party products and services featured are tailored for the United States market only. You agree that if you choose to use the Services from outside the United States, you will be transferring your information outside of those regions to the United States for storage and processing.
IX. In the Event of Merger or Sale
Keel reserves the right to transfer or assign the information that we have collected from users in connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.
99 Sutton St
Brooklyn NY 11222
Previous Versions of This Policy
No previous version at this time
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