Frequently Asked Questions

What is Keel?

Keel is the largest online directory for mental health and wellness services. We change the way people get help by providing the tools and resources that enable easy comparison of features and pricing across the market.

How much will it cost?

Tools and resources provided by Keel are always free. Services provided by third parties will be subject to their own terms, conditions and pricing so please review this closely before signing up.

Can Keel be a substitute for traditional therapy services?

No. My Keel does not provide therapy services.

Is Keel accessible for disabled users? 

At Keel we are committed to delivering a web experience that provides equal access and opportunity for individuals with any disabilities. We are now actively striving to deliver a web experience that is aligned with the most recent Web Content Accessibility Guidelines (WCAG) at the AA level, published by World Wide Web Consortium (W3C)

How can I be sure that telehealth is an effective form of therapy?

There are many studies that confirm the effectiveness of the online medium for making life changes. For example, a study published by JMIR Publications and conducted by researchers from University of California - Berkeley, University of California - San Francisco, and the San Francisco General Hospital, concluded that “users of BetterHelp experienced significantly reduced depression symptom severity after engaging with the platform.”

That said, we encourage all our users to do their own research and speak with medical professionals.

What is the role of

The third party services shown on are provided by independent providers who work directly with you. These providers are not employees of My Keel, Inc. and the site doesn't oversee them professionally. Our mission is to build, maintain, and support a platform that allows users to pick and choose the best service provider for them.

Can I be reimbursed by my insurance?

Services offered using this site are generally not covered by health insurance, Medicare or Medicaid.

Coverage and benefits for traditional therapy and therapy services change from one health insurance company to another and from plan to plan, but generally the following rules apply:

  • With many health insurance plans, coverage can be partial, very limited, or non-existent.
  • Even if your plan covers all your costs, the co-pay that would be required to contribute may be higher than the entire cost of the services.
  • In many cases, before you can get reimbursed by your insurance company, your therapist would have to diagnose you with a mental disorder or issue. This diagnosis would be sent to the insurance company and recorded in your medical file. In some cases the therapist would also have to provide additional clinical information to the insurance company, such as treatment plans, summaries or copies of the entire record.

If you consider using your health insurance, please check your coverage carefully by asking the following questions:

  • Do I have mental health insurance benefits?
  • What is my deductible and has it been met?
  • How many sessions per year does my health insurance cover?
  • What is the coverage amount per therapy session?
  • Is approval required from my primary care physician?

Please note that many online services offer affordable pricing options which are typically comparable with the co-pays of most insurance plans.

If I started online therapy, how will I communicate with my therapist?

Generally speaking, you can get online therapy in four ways:

  • Exchanging messages with your therapist
  • Chatting live with your therapist
  • Speaking over the phone with your therapist
  • Video conferencing with your therapist

You can use different ways at different times as you wish, based on your needs, availability, and convenience.

I signed up. How long until I'm matched with a therapist?

This process can take a few hours or a few days, depending on the service you use and therapist availability. Typically your subscription period starts when you are matched with a therapist.

Is anyone in immediate danger?
Emergency Assistance
911 or go to the nearest emergency room
National Suicide Prevention Lifeline
Crisis Text Line
Text HOME to 741741
If you are in distress
National Suicide Prevention Lifeline
+1 (800) 273-8255 
National Domestic Violence Hotline
+1 (800) 799-7233
Family Violence Helpline
+1 (800) 996-6228
National Hopeline Network
+1 (800) 784-2433
Self-Harm Hotline
+1 (800) 366-8288
Planned Parenthood Hotline
+1 (800) 230-7526
American Association of Poison Control Centers
+1 (800) 222-1222
Alcoholism & Drug Dependency Hope Line
+1 (800) 622-2255
National Crisis Line, Anorexia and Bulimia
+1 (800) 233-4357
GLBT Hotline
+1 (888) 843-4564
TREVOR Crisis Hotline
+1 (866) 488-7386
AIDS Crisis Line
+1 (800) 221-7044
The Childhelp National Child Abuse Hotline
+1 (800) 422-4453
The Trans Lifeline
+1 (877) 565-8860
Lifeline Crisis Chat
Veterans Crisis Line
Suicide Prevention Wiki
The Trans Lifeline

You’re our first priority.
Every time.

We believe everyone should be able to make decisions with confidence. And while our site doesn’t feature every company or every service available on the market, we’re proud that the guidance we offer, the information we provide and the tools we create are objective, independent, straightforward — and free.

So how do we make money? Our partners compensate us. This may influence which products we review and write about (and where those products appear on the site), but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services.